by Constantly updating Google algorithms aside, publishing human-generated blogs remains the most effective strategy to attract consistent traffic to your site. Though guest blogging, paid advertising, and influencer marketing can help, a sound online content creation strategy with user-centric posts can help you reach your goals without breaking the bank.
In 2024, you cannot silo your blog writing efforts. Based on the latest Google Core Updates, you have to focus on creating blogs that offer content not available elsewhere. Using ChatGPT or any other AI tool to draft blogs isn’t a good idea, as Google’s algorithms can detect it and downgrade your website.
Instead, work toward creating blogs that fulfill search intent trends for consistent organic traffic. Here’s how you can reinvent your blogging efforts.
- Run a content audit
Market dynamics rarely remain constant. Even if your blog covers all topics relevant to your niche, your target audience’s search requests will constantly change. To satisfy this, you will need to constantly update existing blogs or create new ones. Research your competitors’ blogs to see which of their blogs rank higher and why they do so.
- Identify high-priority, relevant keywords you should rank for
Firstly, you have to conduct keyword research relevant to your niche. This will help you create blogs that satisfy user intent. Let’s understand this with an example.
A travel agency based in Mumbai offers custom-made holidays to Goa. What would any genuinely interested user search for?
Using answerthepublic.com, we get the following results for keywords related to ‘Goa package tours’
You could write a blog directed toward the ‘Goa package tour from Mumbai’ keyword, but it won’t be effective, as this targets a wider audience at the top of the funnel. Instead, you could refine your search with a targeted blog that creates value.
You could consider-
- 10 things you must see in Goa
- Goa Travel Guide for 5 days
- Exploring Goa in Under 20k
You need to do some research here. Though this can be a little time-consuming, your targeted blog writing efforts will eventually pay off. Target your blog towards keywords not yet covered by your competition to get to the end of the marketing funnel where your targeted leads can place genuine inquiries.
- Update existing blogs to match search intent
Google always prioritizes freshly posted blogs in its rankings, reflecting the current developments in your niche. Even though your older posts may contain relevant information, you can always edit them with the latest updates and keywords for a better ranking.
If you have a blog titled- Your Ultimate Goa Travel Guide, there can be so many things you may need to update, considering the changing dynamics of travel according to season and affordability.
- Cross Link generously and wisely
A genuine visitor reading your blog would love to know more. Before you start drafting your blog, identify related blogs that further enhance the blog’s intent. This will help retain your user’s interest and eventually boost genuine inquiries to your business. Blogs with relevant internal links also earn better rankings in the SERPs.
If you have a blog titled – ‘10 things to do in Goa’, you could link them to ‘ Where to stay in Goa’ or ‘10 dishes to try in Goa’ and so on.
- Design your blogs with relevant images, lists, videos, and resources
Visual information cues are always preferred over paragraphs of text. Don’t just limit yourself to text, you can always enhance the reading experience with infographics, listicles, GIFs, and videos that enrich the search intent. Use the latest statistics and quotes from reliable sources to back your claims. You can even share external links from high-authority websites for information that is relevant but a little out of context. Don’t forget to add some interactive graphics to your blogs, with help from free tools like Canva.
- Make your content visible where it matters
You can always boost your blog rankings by promoting it where you are sure to find your target audience. Here’s how to do this-
- Create an infographic- When it comes to reading blogs, almost 7 out of 10 users would choose to skim it with a quarter of those going on to read it thoroughly. Creating a summarized infographic with your blog link and sharing it on LinkedIn, Facebook, and Instagram at the right time can boost traffic and engagement from genuine users.
- Interact with your audience- Genuine readers would like to put forth their comments. You can give your views and share your insights without explicitly pushing for a sale. This will also help you understand your users to create fresh content later on.
- Use short-form videos- Instagram reels and YouTube shorts can help you get relevant traffic to your blogs quickly. There are many ways to do this, and you can always use relevant tools to create catchy content to help you.
- Allow your content to be shareable- Add sharing options for all major social media platforms, along with link sharing. This will give you word-of-mouth publicity that will remain invaluable for your blog content creation efforts.
In the end
You cannot expect to boost your website’s organic traffic overnight. Creating, updating, designing, and sharing genuine and relevant blog posts will help you raise your website’s domain authority and strengthen your relationship with your target audience.
This will require a bit of a learning curve, but you will get your desired results with organic traffic growth and improved search rankings if you remain committed and consistent in your efforts.