by Gaining the trust of your online customers isn’t that easy as is gaining the trust of a regular customer. With Ecommerce being the best way to expand your business, there is no doubt that you have to take extra care to ensure that potential customers trust you. With Ecommerce gaining ground as against mom and pop stores, Ecommerce web development companies are the best bet for you to take your business online. Here are some of the points an ecommerce website needs to ensure to build up trust with its customers-
- Transparency- Whatever you display and write on your website should be true and open. There should not be any chances of a lie or things that are implied to the customer. You need to put all your terms and conditions and your returns policy displayed prominently on your website- there shouldn’t be any chances of customers complaining that they could’nt find the rule that stated that the product would not be returned or complaints regarding any other such issue.
- Don’t try too hard- True, you want to sell away all of your merchandise. But that doesn’t mean that you bombard your website with pop ins and adverts stating the offers for every product. If this is done, your potential customers may easily lose interest in your website from the time they just visit it. Instead, you can promote your products encouraging your customers to subscribe to your mailing list or by targeting them through Google AdWords.
- Have an emotional connection with your customers- Online, the ‘emotional connection’ to a brand is always missing. The potential customer may only know your website by the fact that it sells so and so product. However, you can add an emotional connection to your brand by showing a video, images or text of how your product is manufactured and who is in-charge of manufacturing the product. This will arouse the curiosity of the customer and he/she may purchase the product partly due to this curiosity.
- Simplify matters- Make the entire customer experience simple. Everything about the product should be explained to the customer in simple words along with the terms and conditions of use and the return and cancellation policy. As mentioned earlier, there shouldn’t be any room for any misunderstandings on the customers’ part due to what he/she has read on the website. If there are some questions that you feel are quite commonly asked, you can create an FAQ page and answer all of these there.
- Show testimonials- In order to ensure that your potential customers trust you to the fullest, you can always show testimonials of satisfied users on the platform. This instills trust amongst your customers who might be sitting on a fence pondering whether to buy or not from your website. Testimonials show such ‘fence sitters’ that the product was bought and was of good quality and was used by someone previously.
- Engage with them on social media- If you have an online store, you cannot overlook the importance social media will play in ensuring conversions. You can make communities and Facebook Pages online to promote your products and advertise there. This is one medium where you can target the right set of customers. Social Media will also be a tool for existing customers to air their grievances about the product. This is a place where you should be prompt to reply to ensure that there is good customer service provided.
Once your customers start trusting you fully for the products you sell, there is no doubt that expanding a business through E-commerce is the best way forward for any small and medium business.